Kinetic marketing is an excellent way to engage with your target audience and develop two-way conversations. It also improves SERP. The top two search engines used are Google and YouTube.  Which do you use? By generating quality content hosted on YouTube, yet viewed directly from your website, you can interact with your audience.  Content can be adjusted according to viewer comments. It is possible to build a social following through this channel which will increase website traffic.  The key to successful social media following is posting the correct content on channels your audience is viewing. Do you know which content is relevant for customers who are ready to purchase versus those who are in the research phase?  What engages your audience and generates leads? How do you nurture them and convert leads into prospects?

Generating appropriate content is time-consuming and kinetic content even more so.  Videos are generally costly and take a long time to produce.  However, there are multiple formats, other than glossy studio production and animations, which can be used to engage with your audience. Podcasts are a good alternative to videos and can easily be consumed on the go. It is important to closely monitor your social media metrics and understand which content is effective and change tactics accordingly.