"As a Channel Manager at Affymetrix, I covered Latin America which meant extensive travel and long hours on planes. Joanne supported my efforts through localized campaigns and conferences. She worked directly with our Colombian distributor to prepare our presence at ImmunoColombia. Materials were shipped directly to the conference from USA however; the collateral was stuck in customs and did not arrive at the booth. Very quickly Joanne put together a backup plan to generate promotions and collateral relevant to the audience. She discovered the booth location was next door to a major competitor but that did not daunt her as the planned booth activity drew such a large crowd. By the end of the conference most of the attendees had visited the booth multiple times, bringing colleagues with them. The conference organizers ended up tweeting about the activity at our booth which generated further interest. As a result of Joanne’s initiative, we developed a good rapport with the attendees and obtained a large number of leads."