The importance of being a blogger

Hubspot inbound links
Source: Hubspot Business Blogging 12th April, 2018

Think about how you conduct research when purchasing an item? Where do you go? Which content do you read? Blogs provide great insight into niche areas and are a great way to drive traffic to your website and are trusted by 81% of online customers surveyed by. Everyone likes the idea of having a blog, but all too often enthusiasm diminishes because higher priorities arise, and results aren’t immediate.  Blogs generate organic growth which improves Search Engine Ranking Page (SERP).  According to HubSpot, a leader in blog content development, 97% more inbound links are generated and 434% more pages indexed when you blog.  This results in 55% more website traffic.  Why are inbound links important? They signify authority to search engines which means you rank higher.

Hubspot blog statistics
Source: HubSpot Business blogging 28th July 2017

Blogging is such a powerful tool that companies who blog, see a 165% growth in leads versus those that don’t (Hubspot 2018). So, what’s stopping you from posting?

Hubspot Blogging ROI
Source: Hubspot state of inbound 2017

Senior leadership teams are always asking the marketing department to provide a return on investment (ROI) for their activities.  Companies surveyed by HubSpot said inbound marketing provides the highest ROI. Blogs are a great way of driving inbound traffic.

Blogging generates high quality leads
Source: Hubspot state of inbound 2017

Sales teams are always requesting high quality leads from marketing.  Did you know this is achieved by generating inbound links to your website, which in turn provide high quality sales leads.  Inbound links drive traffic to the websites. It is important to continually develop new content, via blogs, at frequent intervals to drive website traffic.

Hubspot marketing challenges
Source: Hubspot state of inbound 2017

Developing quality leads is a bottleneck for 63% of companies surveyed by HubSpot.  Yet inbound marketing generates website traffic which translates into high quality leads. Continually generating content for blogs and social media takes time and commitment. How frequently are you blogging?

It’s Important to have regular updates which drives traffic to the website and encourages readers to spend time on the site.  Providing new, quality content regularly gives the audience confidence and credibility in your brand.  Blogging provides the following benefits:

  • Increases website traffic
  • Improves SEO
  • Identifies your company as an expert


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